Lighting Up the Aisle: Principles and Practices
......................for In-Store Digital Media
by Laura Davis-Taylor & Adrian Weidmann
LIGHTING UP THE AISLE is the first practical guide written by seasoned consultants for
understanding In-Store Digital Media from a simple, entertaining, common sense
perspective. Full of insider field insights, it’s a no nonsense primer to prepare anyone new
to this exciting media to successfully ignite the power of technology in-store for the benefit
of the customer.
inspirations that address:
- The definition of In-Store Digital Media
- Store experience basics
- Strategic principles for success
- A typical project roadmap
- How to determine which technologies are right for you
- Funding, ROI and integration best practices
- Building the ideal cross-functional teams
- Choosing the proper resources
- The technology basics
- Building digital content to connect effectively with shoppers
- How to plan, measure, integrate and optimize that digital content to ensure that
it's working - Common mistakes to avoid
- Evolutionary thought starters
From the Introduction:
"As folks who’ve been in the thick of these projects for quite some time, be it working with
retailers, brands, agencies, technology teams or network owners, we’ve kind of “seen it
all”. Beholden to no one but the success of this industry, it’s our missive to share some
hard-won insights and suggestions to you the reader—whether you’re an interested retail
constituent or a team member of an active project—get your arms around this topic. If we
do our job, we’ll also help you understand some of the complexity of this industry in
“human speak” while providing planning and strategic principles to skip some of the
heartburn others before you have suffered through.”
Learn more about the authors, Retail Media Consulting: "The In-store Digital Media Experts" 
